This infographic provides a comprehensive overview of major social media platforms and their user demographics, features, and key engagement statistics as of mid-2022. It breaks down six key platforms: Pinterest, Twitter, Facebook, Instagram, TikTok, and LinkedIn, highlighting how each serves different functions and target audiences.
- Pinterest: This discovery-focused platform is known for offering inspiration in areas such as home, food, beauty, and parenting. It boasts 431 million monthly active users, with 89% of them using Pinterest for purchase inspiration. Its core strength lies in its visual and creative content, particularly for users looking to explore trends and make decisions based on images and ideas.
- Twitter: Known as a micro-blogging site, Twitter limits posts to 280 characters, making it a hub for brief, real-time interactions. With 77 million users in the U.S. alone and 6,000 tweets posted every second, Twitter’s fast-paced nature makes it ideal for news, opinions, and public conversation. It has 353 million monthly active users globally.
- Facebook: As the largest social media platform in the world, Facebook dominates with 2.91 billion monthly active users. It’s popular across all demographics, with 59% of social media users on the platform, and 26% of U.S. users between the ages of 25 and 34. The average user spends over 19 hours per month on Facebook, engaging with friends, brands, and groups through posts, stories, and videos.
- Instagram: A visual-first platform, Instagram is focused on photos, stories, and live videos. It’s popular among brands for its use of hashtags and visual content that connects with consumers. With 1.4 billion monthly active users, Instagram is a hub for lifestyle content, particularly through the use of photos and short-form videos. National Geographic stands as the most followed brand on the platform.
- TikTok: TikTok is centered on short-form videos and has quickly grown to over 1 billion monthly active users. It boasts 1+ billion sound uses daily, with more than 1 million video views every day. Popular with younger audiences (ages 10-29), TikTok has become the go-to platform for viral content, challenges, and entertainment.
- LinkedIn: A business-oriented social networking site, LinkedIn is focused on professional networking, corporate branding, and career growth. It has 250 million monthly active users, with 77% of those users outside the U.S. The platform is primarily used by corporate brands and professionals seeking to connect with current and potential associates for job opportunities, networking, and professional development.
In summary, this infographic showcases how each platform excels in different areas—Pinterest for inspiration, Twitter for real-time updates, Facebook for broad social engagement, Instagram for visual storytelling, TikTok for viral video content, and LinkedIn for professional networking—each catering to distinct audiences with unique preferences.
